In order to develop a meaningful strategy for creating a dynamic, brand-driven scent, three core competencies of Ann Gottlieb Associates drive the creative process:

» an in-depth olfactive understanding of global brands

» an astute insight into cultural behaviors and tastes

» a natural olfactive talent enhanced by consumer instinct

These elements make the difference, giving Ann Gottlieb Associates the edge in providing powerful creative direction. This collaborative process provides the best possible foundation for success.