The success of Ann Gottlieb Associates is as much about sense as scents. A scent can best succeed if it mirrors the values, beliefs and personality of the company, brand or individual it is designed to reflect. That’s why the Obsession Master Brand was right for Calvin Klein, Dark Temptation for Axe, and Daisy for Marc Jacobs. It means approaching each project with a strategic point-of-view where business and brand development drive the process. After all, the point is to create a fragrance that can propel a brand for decades.

CLOCKWISE FROM RIGHT

ETERNITY, CALVIN KLEIN

EUPHORIA MEN, CALVIN KLEIN

CK ONE, CALVIN KLEIN

212, CAROLINA HERRERA

PATRICIA WEXLER M.D., DERMATOLOGY